Your Ideal Customers

• You can choose your customers.

• You can change your customers.

• Find customers you really enjoy being with. This will make it a pleasant experience to serve them, because you'll want to help them anyway.

Exercise:

1) Think about who you enjoy spending time with. Write down any specifics that come to mind.

2) Are there particular activities you enjoy doing with these people, and others that you don’t like doing with them? Think about this and take notes.

3) What kind of people do you naturally attract? Are they people you enjoy being with? If yes, what do you like about them? If no, what don’t you like about the interaction? Can you think of a way to make this win-win? Take notes.

Clarify: Who is your customer?

Spend some quality time with the people you most enjoy being around and listen to them on their terms. Learn what they need, and from that perspective start thinking about what valuable improvement in their lives you can provide.

A ‘customer’ is more inclusive than just the people you are hoping will buy what you are selling. Think about the people who support you – your co-workers and family. They have needs too, and will be more receptive to helping you if you are interested in making their lives better first.

Best wishes,

Marilyn McLeod

Marilyn@PersonalizedHealthCoach.com

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